For each of your competitors, gearupseo generates a unique tracking email address that you may use to subscribe to their emails, rather than using your own personal email address. But instead of all those campaigns ending up in your inbox, they are analyzed by an engine that understands the marketing strategies behind emails. The results are then shown in an interface that helps you find marketing opportunities and ideas, along with important statistics, trends, technology, and tactics. This is how it operates.
What is rival competitor email monitoring, anyway?
Actually, let me respond to this question so that we are both on the same page before we dive in.
In order to learn from the strategies your competitors use in each email campaign
Make an account
Starting a Gearupseo free trial is the first step. Whatever subscription you select, you will receive a complimentary 10-day trial period during which you will have complete access to all of our rival email monitoring tools. Anytime you want, you can cancel directly from your account without speaking to a human.
Include your rivals
By selecting the name of the competitor you wish to track, you can add the first competitor whose emails you wish to keep an eye on. By including further information, such as where you subscribed (newsletter, new account, etc.), you can also get more particular. You can enter more information in the "Description" box after adding this competitor, or you can update this later if you decide to change your mind.
Examine the inbox of your competitors
Your inbox will be the ideal location to view all of your competitors' emails at once as they begin to arrive. But remember that this isn't your typical inbox. You can also search emails using complicated filters (e.g., identify any emails that contain Gmail Annotations code or were sent via MailChimp).
When you click on an email, what happens?
You will be able to spy on all those important statistics that are broken out, in addition to controls to:
Check the email on your phone.
Check the responsiveness of this campaign.
Check the campaign's DKIM/SPF status.
See the source code
Get the source code here.
Put this email in your collections or favourites.
Modify the email in Parcel.
Dashboards of Competitors
You can spy on the dashboards panel to see how each competitor's plan appears on an individual basis. Email campaign timing, email content, and the tech stack each utilises to send emails are the three primary areas of insight.
The timing section displays the frequency of their email messages, the most popular days for them to send, and even the times of day. The contents study examines how they employ emoji, keywords, and the kind of links that are included in their templates. Each campaign's code and meta data are examined in the tech column.
Favorite’s and Collection Ideas
You can add individual email campaigns to collections or add them to your favourites by simply clicking the star icon, as you can see throughout the interface. This is a fantastic way to compile an inspiration board that your team can use to brainstorm future campaigns, regardless of whether you group your competitors' best email campaigns by type (e.g., newsletter, upsell, abandoned cart, etc.), your preferences (e.g., excellent copywriting, fun animated GIFs, etc.), or some other criteria.
Email tactic alerts from competitors
Alerts are the final feature we'll discuss, although as you can see, there are a lot more tools available to you for monitoring the email tactics of your rivals. The gearupseo system automatically looks for anomalies in all of your competitors' campaigns every night, such as a significant decrease in email volume, an increase in spam score, a change in ESP, or a significant change in the timing of an individual competitor's email campaigns. The amount of unread competitor email alerts is indicated by this red dot in the main navigation. Simply click that, and a tray that slides in from the right will show all of those alerts.
Why keep an eye on emails from rivals?
To learn more about their marketing approach, spot any weaknesses, and enhance your own email marketing.
How can I keep an eye on emails from competitors?
Use online tools like Email Octopus, subscribe to their newsletters, or use email tracking programs like Ahrefs or Mailchimp.
What should I check for in emails from competitors?
Segmentation, personalisation, promotions, CTAs, email frequency, content, and design.
How can one maintain an advantage over rivals?
Examine their advantages and disadvantages, find unmet market needs, and develop a creative email marketing plan.
Is it moral to monitor a competitor's email?
Definitely, provided that you're keeping an eye on emails that are accessible to the public and refraining from hacking or gaining access to private data.